An Apology : I’ve been absent for far too long

Dear reader,

I have a confession to make – I’ve been away for far too long, working on other projects.


This isn’t the best way to run a blog and I thank every single of one of my followers for still hanging around and waiting for me to come back.

I know there are plenty of other blogs out there to keep you occupied, but one thing I’ve noticed, si that a few of my posts have been getting quite a lot of views, even though the blog has been relatively inactive with new content.

It got me thinking that maybe I should MAKE some time to start blogging actively on here again and also to SHARE some of the new knowledge that I’ve picked up since I last published!!

So there you are, I’ve laid my soul bare and hope that you can find it in your hearts to forgive me my past indiscretions ;-)

Thank you again and I promise that from now on, I’ll post much more regularly!


Posted in Uncategorized

Create a CV (Resume) on Canva

Have you heard about Canva yet? It’s taking the online world by storm…..

As the social networks become more image focussed, tools like Canva are becoming more popular. No matter which social media channels you use, a good image always helps get your idea across.

If your Photoshop skills are a bit rusty, or you’re new to creating digital images, Canva could be your Hero! You can create posts, cover images, posters, in fact anything you could ever need on Canva.

It’s fantastic if you’re new to graphic design as there are loads of templates t0 get you started, or even just to spark ideas! If they’re not the right size, you can create custom sized images too.

How Good is Canva?

Guy Kawasaki & Peg Fitzpatrick have joined Canva and Jay Baer (author of a fantastic book “Youtility”) is also an avid user.

I’ve been playing around with it for a week or 2 now and think it’s a brilliant resource.

It has an easy to use interface, clear layout, and also it’s FREE! You can also make use of a library of stock images that are already on there, although these do come at a cost. ($1 per image)

Anyway, that’s enough about Canva – you need to visit the site to see what you can really do with it!!

It’s got me thinking though …..

Can a job seeker stand out from the crowd by creating a resume / CV on Canva?

The answer to that is a resounding YES!

Here is my first effort – it took me 15 minutes to create:

Sample resume / CV from canva

You can create a stand out resume or cv on canva. Let your creativity go wild!


I’m sure you’ll agree – it could be a lot better!

I didn’t want to create a full CV and bore you with my details, so decided to just map out a quick idea.

You can literally spend hours on the site creating the perfect format and layout for your resume. Canva is very addictive and the professional results that can be achieved for free are astounding and keep you going back for more.

We don’t all need this type of CV/Resume

Obviously a creative resume isn’t suitable for every type of industry, but for those who want to stand out, why not give it a go?

In fact, why not give it a try even if you don’t need a new resume?

Please leave a link to your Canva creations in the comments section below


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Posted in branding, careers, careers advice, employment, how to, Job advice, jobseekers, marketing, social media, social media recruitment, swinton insurance jobs, Uncategorized

How To Get Your Facebook Audience Reach Back




Here is a great post from Swinton Careers. Ask your page followers to set this up with your page included and they’ll see every update that you publish!

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Posted in branding, careers, careers advice, employment, how to, Job advice, jobseekers, marketing, social media, social media recruitment, swinton insurance jobs, Uncategorized

5 Blog Posts To Focus Your Job Search

Logo that says New

Swinton Group Careers have created a Job Seeker Advice Series to help you focus your job search. It covers everything from laying the foundations of your job search, through to preparing interview stages.

There are some great pieces of advice in there, so follow the links below to learn some more!

Swinton Group Logo

Swinton Group Job Seeker Advice Series







1. You & Your Needs

2. Who Do You Want To Work For?

3. Their Application Process

4. Preparation For Telephone Interview

5. Preparation For Face To Face Interviews


Thanks for visiting. Please leave a comment below to let me know that you’ve called by ;-)


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Posted in branding, careers, careers advice, employment, how to, Job advice, jobseekers, marketing, social media, social media recruitment, swinton insurance jobs, Uncategorized

How To Make Yourself More Attractive To Employers

The competition can be fierce for job seekers in the current climate, so it’s vital that you stand out from the crowd and make yourself as attractive as possible to potential employers.

Here is some job search advice related to the fashion world, to help you become more attractive to your future employers.

5 Modelling Tips To Make You More Attractive To Employers
The Office of National Statistics has just reported the largest 3 month rise in employment since their records began.This suggests that competition may increase for job seekers, as a result of this. When you’re looking for a job, data models aren’t always helpful to you, but if the competition does increase for each job, then you need to make sure that you’re making yourself as attractive as possible to future employers. [...]
Posted in beauty, branding, careers, employment, fashion, how to, marketing, model, modelling, next top model, social media, social media recruitment, Uncategorized

Top 10 FREE Job Search Apps

According to a piece of  research by Glassdoor in May 2013:

(The Infographic is included below)

As more people become reliant on their mobile device for completing daily activities, they are also more likely to be looking for jobs on them too –  whether on a smartphone, a tablet, or both.

If you’re looking for apps to help you in your job search, you’re in the right place. Below is a list of the 10 most useful and more importantly, FREE apps.

  1. LinkedIn – iphone | android
  2. Facebook – iphone | android
  3. Twitter – iphone | android
  4. Job Search on the go by – iphone | android
  5. SimplyHired – iphone | android
  6. – iphone | android
  7. JobCentre Plus – iphone | android
  8. Monster Jobs – iphone | android
  9. CV-Library – iphone | android
  10. Job Interview Question – Answer – iphone | android


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Posted in branding, careers, employment, how to, marketing, social media, social media recruitment, Uncategorized

10 Best Blogs To Follow For Job Seekers

You’re looking for a new job. You’ve tried to find some sound advice online, but seem to be hitting dead ends at every turn.

Worry no more!

Here are the 10 best blogs to follow if you’re searching for a job.(In my humble opinion, of course!)

In no particular order:


This is a comprehensive blog. You get advice on job search & careers, as well as seeing the tips and advice that recruiters are being given. Seeing both sides of the fence can be very helpful when you want to stand out from the crowd!

2. Jobsite’s Worklife blog

The Worklife blog is a useful resource to see what advice the job boards can offer. A particularly quirky addition is the “Be My Interviewer” page. You can take part in a virtual interview, with an interviewer of your choice. Do you fancy being interviewed by Duncan Bannatyne or Ruth Badger? Give it a go, it might be helpful!

3. Winning Impression blog

Katrina Collier really knows her stuff when it comes to using social media and technology in your job search. She also offers some great services for job seekers and companies alike. There’s a lot to learn from visiting the Winning Impression blog!

4. Simply Hired blog

Although not very visually appealing, there is a lot of great information here for you to digest.

5. Guardian Careers blog

This blog is as comprehensive as you would expect from a major publisher! You’ll not be able to digest everything in one go, but well worth following!


Lots of great articles and some free templates for you to use!

6. Bubble Jobs

Very well set out and “nice on the eye”. It’s not just a good design, there is some great advice to follow here too.

8.Totaljobs Careers Advice

Another blog from a major jobs board. Not only careers advice though – they also offer articles on “life at work”, “unemployment advice” and “Money & Legal”

9. Undercover Recruiter

A very popular blog for job seekers and recruiters alike. They have a nice, fresh approach and you’ll see lots of thought-provoking posts.

And last but not least………

10. !!

What sort of self-respecting blogger wouldn’t include their own blog in a top 10 list?! You’re already here, so thank you for visiting!

I’d love to get your thoughts on the 10 sites listed above.  If you don’t agree  with any of them, let me know below!

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Posted in branding, careers, employment, how to, marketing, social media, social media recruitment, Uncategorized

I’m unemployed – Do I need a LinkedIn profile?

There’s no point in beating around the bush here. Most employers and recruitment agencies are now looking to find new staff on LinkedIn.
Whether you’re unemployed, or employed and looking for future opportunities, LinkedIn is important.
You are missing out on possible opportunities if you aren’t on there.

I don’t use Facebook or Twitter, so why do I need LinkedIn?
Think of it as an investment in the future of your career.
Yes, this does also include the people who may think that they are in the Twilight years of their career!
As more and more recruiters use LinkedIn, there is a good chance that they will rely less on the more traditional places that they used to find candidates i.e. CV libraries.

Be lazy…..
I don’t think there are many people out there who haven’t had to suffer the difficulties of applying for a vacancy online! Every company has a different system, most of which take ages to complete!
You need to attach a covering letter, possibly optimised for certain industry keywords to get through the automated sift on the ATS.
You “tailor” your application to each vacancy, again in a vain attempt to get through the infamous “ATS”!


Why not spend some time setting up a LinkedIn profile? You can included all of your achievements, experiences, qualifications & keywords and then let the Recruiter come to you?!?!

……and also make it easy for them!
I can’t speak for every recruiter out there, but would hazard a guess that LinkedIn is likely to be their first place to search when they are given their requisition. Most have paid good money for a Recruiter licence, so will be likely to justify that by making LinkedIn a priority.
Make the most of this opportunity and make it easy for them to find you!
There are hundreds of blog posts out there which explain in detail exactly how to “optimise” your profile, so do a bit of research before you start. It’s well worth the time invested!

Everyone I see on there is more Senior to me!
You’re correct! There seem to be a lot of more “senior” staff on LinkedIn. There are lots more people joining who may be considered as entry level too. Bear in mind though – who ultimately makes the hiring decisions? It’s not usually the entry level people !
Create your profile and get involved with the senior people. You’ll get used to how they work and what their mind-set is like. That way, the next time you’re interviewed by one of them, it’ll just be like speaking to them on LinkedIn!
You never know who will see your profile on LinkedIn and where this might take you! You may well get referred and go onto much bigger things than you originally thought!

You have nothing to lose..
It is another social platform, at the end of the day, but if you want to start you career, or develop what you already have, then you really need to pay LinkedIn some attention!

What now?
Create that LinkedIn profile and start interacting with people! You’ll be surprised how many people that you already know who are on there!

You can connect with me by clicking: Link to Tony

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Posted in branding, careers, marketing, social media, social media recruitment, Uncategorized

Kaizen and the job seeker

kaizen small.png

You might have come across this term before, but for those who haven’t, it is defined on Wikipedia as:

Noun -“A Japanese business philosophy of continuous improvement of working practices, personal efficiency, etc.”

It is made up of 2 Japanese words:
· Kai – meaning “change” or “to correct”
· Zen – meaning “good”
Its literal translation therefore, is “Good change”.
In essence, it involves making changes anywhere that a small improvement can be made.

In Japan Kaizen is adopted in business and home life. There is no separation of where it is effective.

Where to start?
It’s about looking into every part of your job search to see where even a small change might improve your results.
We all know that our CV is the best it can be…… that we’re all brilliant at interviews…….. we know everything about our chosen industry……. we know the best agency to send our CV to etc. etc.
The real truth is though, that we CAN improve on everything that we do – with no exceptions!
After all, if we knew everything and didn’t need to improve, we would already be in the job of our dreams, being compensated at our perfect level, with no need to be looking for a new role!
(If this is you – well done! Thank you for reading the post and please share it with the rest of us who aren’t quite there yet !)

One thing at a time
As we are only talking small changes, this can become a daily practice. Don’t get complacent, there will always be new things to look into.

To get you started here are a few ideas.

Could you:

· Improve your CV?
· Improve your networking skills and reach of your networks?
· Improve your interview skills?
· Improve your cover letter?
· Improve your emails?
· Improve your telephone skills?
· Improve your presentation skills?
The list of improvements that we can make are limitless, but over time they will compound and you’ll see massive changes!

Leave a comment below to let us know about any other areas that you might be able to improve

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Posted in branding, careers, marketing, social media, social media recruitment, Uncategorized

The extinction of the recruiting dinosaur (Recruitus Extinctus)

The Global war on talent

There are a lot of different opinions on this, but the main arguments being made are that the qualified, high calibre candidates are in short supply, even though there is high unemployment across most parts of the world.

In the UK, the CIPD have released this information. The last paragraph is particularly relevant to this post.

Passive candidates?
LinkedIn quotes that approximately 80% of it’s network is made up of what they call “passive” candidates. (Those who aren’t currently looking for new roles.) The CIPD also have a similar figure for passive candidates in the market:

Active candidates?
What about the other 20% of LinkedIn’s network or the market that CIPD refers to? The ones who are actively looking for a change?
These are the candidates that apply for roles on the job boards, on LinkedIn etc.

They COME to you.

They are perfect candidates for the less “tech savvy”, or some might even say “lazy”, recruiters out there who just “SPRAY & PRAY” job adverts on the job boards and then sit and wait for a response.
They converse ONLY by email and telephone. They don’t feel any need to approach their candidates in any other way, as they’ve “ALWAYS DONE IT THIS WAY AND IT WORKS”!!
We’ll call these the “Recruitment dinosaurs” or “Recruitus extinctus”. They’ve not moved with the times and worryingly, feel no reason to change now.

PACTIVE candidates
Active and passive no longer exist – as MATT JEFFERY and LISA SCALES describe them – we’re all passive AND active. We’re “PACTIVE” now.
Everyone has a trigger which would spark their interest in moving.
Money, location, promotion, flexibility…. every person is different, but all would consider a move once the correct button is pushed!

The times they are a-changing….
To embrace the talent out there a more pro-active approach needs to be taken. This will become more and more apparent as the “war for talent” pans out.
Bear in mind the phrase – “You need to fish where the fish are”. I’m not sure who to attribute this to, but it hits the nail on the head.
This is very true, but to be able to do this, you need to understand and know how to approach all the places that you’re pools of candidates are found!

Job boards
They still work and are a source of probably the majority of candidates, but are you confident that you’re tapping into the full candidate pool for each role?
Definitely not – these candidates are only the tip of the iceberg!

You can lose count of the amount of times people have said that the job boards are dying though! My opinion is that they will never die; there will always be pro active candidates out there using them.

What went before…
Before the internet and the social media channels, there were limited ways in which a candidate could be found and contacted. Unless you had an extensive network of contacts, of course!
Whether they were “active” or “passive” candidates in today’s sense, it didn’t matter. High-street agencies and in-house recruiters relied on people coming to them. Word of mouth helped them too, as people would share any jobs that they knew about through their networks.
Yes – there were and still are, the “head-hunters” out there, who went out and sourced people directly. In general the foundation of this was built on an existing network of contacts.
You can see a common trend appearing here – - NETWORKS.

The Recruitus Extinctus needs to evolve
Networking is where Recruitus extinctus needs to evolve!
We’re social creatures and having a network is natural – but the ways in which we can now do this are growing every day. Facebook, Twitter, LinkedIn, Pinterest, Instagram – they’re all options – as are snapchat, keek, pheed etc.

Different pools of candidates are attracted to different parts of the pool!

The recruiter who hasn’t moved with the times needs to get a move on, or they’ll become extinct!
Start using the channels which are appropriate to your candidates. If they are on Facebook, go there. If they aren’t, look somewhere else! You don’t have to be on every channel, as it can easily get too confusing.

When you find out where they are, contact and engage with them!

This doesn’t mean posting ads there though ;-)

It means starting conversations, joining in discussions, NETWORKING with potential candidates. Ultimately give them more than you want back in return.
You won’t recruit every person that you contact, but EVERY discussion with EVERY person is valuable to you. It could connect you with a pool of untapped talent that the “lazy” recruiters won’t ever find.
Get to know the different strategies that work on each of the channels and adapt to every piece of feedback that you get.

Most Important of all
Do it now! There isn’t any time to lose in becoming pro-active. The networkers already have a head start on you and the extinction event has already begun…..

You can also connect with me on Google+

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Posted in branding, careers, marketing, social media, social media recruitment, Uncategorized

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